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City of shoes, are you skating just for me? Vans S8-Hi Reissue
Client
Superkicks
Project duration
2 weeks
Project requirement
Soundtrack + animated video for sneaker launch
In 2019, Premium sneaker outlet Superkicks did an exclusive launch of the classic Vans sk8 hi reissue. Superkicks has been leading the way in establishing sneaker culture in India so we were thrilled to work with them for such an iconic brand.
Vans has historically had a strong association with the world of skating and punk rock. Between 1996 and 2018, they were the lead sponsors of the Vans Warped tour, one of the largest alt and punk rock festivals in the world. The brand also built skate parks in California and London to promote skating culture and their connections to it.
We used this as inspiration for this production, creating visuals and soundscape of a city where all the elements were footwear, positioning Vans as the hero of it all!
Enjoy the video – this is one of your favourite pieces in the commercial space.