SoundBoard is a platform where we discuss, dissect and deep dive into the field of Sonic Branding and present some case studies from the work we’ve done.
Also featuring – conversations with marketing experts and musicians. Plus, a look at the science behind popular sounds in the fields of Branding and Entertainment.
Ka-ching! The story of how we came up with the sound for an NFT linked to goddess Lakshmi
The guys at Totality Corp came to us with a unique ask. This Gurgaon based company wanted to create playable NFTs carrying the imagery and Symbolism of Lakshmi – The Indian goddess of wealth as a part of their mega project – The Zionverse, an Indian mythology inspired Multiverse. Continue reading
Your brand can be as iconic as
by just adding the right sound!
Sound Analysis: The Little Musical trick that connects Dunkirk, Super Mario and Pink Floyd
Despite being abstract and supremely subjective, music is a powerful storytelling tool because of its innate ability to build and release tension. This is used in the field of film scoring, where composers are tasked with creating sounds that aid the visuals in the storytelling process. One such tool is The Shepherd Tone, an infinitely rising double loop of notes that builds tension. Watch this video to see how the inimitable Hans Zimmer uses this principle to score Chris Nolan’s Dunkirk.
We helped a video game company level up with sound
An interactive video game company that allows users to create, play and monetise their games created an iconic sonic logo with us. Read more
Sound Analysis: Lego's Latest Toy - The Human Ear
Root Notes come home to roost: Why premium architectural design videos invariably have the best Soundscapes
Good architecture comes at a premium. The best advert for an architecture firm (or any design company) is their previous work. A showcase of such work must both look and sound classy, thought through, deliberate and artistic, and yet somehow must sound good – precisely the brief that Collage Architecture Studio presented us with for a video of their latest project – a pristine residential condo in the outskirts of Bengaluru. Continue reading
Difference between good and great video content?
The perfect sound.
Sound Analysis: Why you should consider Sonic Branding if your brand has remotely anything to do with tech
OK lets get the ridiculous out of the way - we made a rap song about mutual funds
Hustle is a consistent theme in hip hop. Rappers talk about money A LOT! So much so that Gibraltar based Lottery operator Lottoland, came up with a detailed report on how often each rapper talks about money. Continue reading
This is how we approach sound design
Contrary to popular belief, sound is an exact science. Based on the academic research in the Journal of Brand Management, a source of expert commentary on brand and reputation management, the following considerations predict the way in which customers are likely to perceive your brand –